Illinois has a new campaign to promote tourism throughout the state, and local tourism officials hope it inspires more people to get out and visit.
This week Governor JB Pritzker and the Illinois Office of Tourism announced the “Time For Me to Drive” campaign
Tourism was identified as an industry that was hit hard by the pandemic by the Pritzker administration.
The $6 million multi state campaign will be featured on radio, TV, highway billboards, print and digital media in 18 markets.
Illinois South Tourism Communications Director Andy Waterman says this campaign will benefit the region..
“Tourism is definitely going to be the key driver of getting our economy back up and running post pandemic, it was one of the top sectors of employment and profit for the state before the pandemic and its going to be one of the key factors getting us back up and going in terms of economy and economic development again.”
The Illinois Tourism Office created more than 60 itineraries to explore all parts of the state.
For more information click here.
