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High-End London Restaurant Tries New, Dynamic Approach To Pricing

Published February 6, 2018 at 12:52 PM CST
Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)
Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)

The luxury restaurant Bob Bob Ricard (@bobbobricard) in London has adopted dynamic pricing, charging less during off-peak hours.

Here & Now‘s Jeremy Hobson talks with Leonid Shutov, founder and owner of Bob Bob Ricard, about how the pricing is affecting business.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

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