Kellogg Picks Up A Snack From Procter & Gamble

Feb 16, 2012
Originally published on February 16, 2012 9:53 am
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Today's last word in business is: snap, crackle and crunch.

Kellogg, the name behind many boxes in the cereal aisle, will now have its name on cans of Pringles. Kellogg bought the potato chip brand from Proctor and Gamble yesterday for $2.7 billion. The company put down the big bucks for Pringles to capitalize on yet another growing consumer demand in places like China and India - a new taste for snack.

And that's the business news from MORNING EDITION on NPR News. I'm Renee Montagne.


And I'm Steve Inskeep. Transcript provided by NPR, Copyright NPR.