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The Economy Inside Your Head

By Cardiff Garcia
Published March 13, 2019 at 3:33 PM CDT
NPR

Attention is a scarce resource. So are concentration and mental energy. But how do our brains decide which stimuli will attract these scarce resources? Enter cognitive economics. A new field in economics that borrows from neuroscience and psychology. Mathematician-turned-cognitive economist Leigh Caldwell joins to explain how it works.

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Copyright 2021 NPR. To see more, visit https://www.npr.org.

Economy
Cardiff Garcia
Cardiff Garcia is a co-host of NPR's The Indicator from Planet Money podcast, along with Stacey Vanek Smith. He joined NPR in November 2017.
See stories by Cardiff Garcia
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