Shankar Vedantam

Shankar Vedantam is NPR's social science correspondent and the host of Hidden Brain. The focus of his reporting is on human behavior and the social sciences, and how research in those fields can get listeners to think about the news in unusual and interesting ways.

Before joining NPR in 2011, Vedantam spent 10 years as a reporter at The Washington Post. From 2007 to 2009, he was also a columnist, and wrote the Department of Human Behavior column for the Post. Vedantam writes an occasional column for Slate called "Hidden Brain."

Throughout his career, Vedantam has been recognized with many journalism honors including awards from the Society of Professional Journalists, the Pennsylvania Associated Press Managing Editors, the South Asian Journalists Association, the Asian American Journalists Association, the Pennsylvania Newspaper Association, and the American Public Health Association.

In 2009-2010, Vedantam served as a fellow at the Nieman Foundation for Journalism at Harvard University. He participated in the 2005 Templeton-Cambridge Fellowship on Science and Religion, the 2003-2004 World Health Organization Journalism Fellowship, and the 2002-2003 Rosalynn Carter Mental Health Journalism Fellowship.

Vedantam is the author of the non-fiction book, The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives. The book, published in 2010, described how unconscious biases influence people.

Outside of journalism, Vedantam has written fiction and plays. His short story-collection, The Ghosts of Kashmir, was published in 2005. The previous year, the Brick Playhouse in Philadelphia produced his full-length, comedy play, Tom, Dick and Harriet.

Vedantam has served as a lecturer at many academic institutions including Harvard University and Columbia University. In 2010, he completed a two year-term as a senior scholar at the Woodrow Wilson International Center for Scholars in Washington. Since 2006, he has served on the advisory board of the Templeton-Cambridge Fellowships in Science & Religion.

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Why Now?

Jul 27, 2018

Nearly a quarter century ago, a group of women accused a prominent playwright of sexual misconduct. A Boston newspaper published allegations of sexual harassment, unwanted touching and forced kissing. For the most part, the complaints went nowhere.

In 2017, more women came forward with accusations. This time, people listened.

On this episode of Hidden Brain, we explore the story through the lens of social science and ask, "Why Now?"

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If you've ever visited the palm-lined neighborhoods of Beverly Hills, you've probably noticed that the rich and famous aren't the only ones drawn there.

Stargazers also flock to this exclusive enclave, seeking a chance to peer into — and fantasize about — the lives of movie stars and film directors.

Call it adulation, adoration, idolization: we humans are fascinated by glamour and power.

But this turns out to be only one side of our psychology.

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After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.

People who spend time with young children know firsthand the power of music.

It's easy entertainment.

And any teacher who works in early childhood will tell you that singing can yield amazing results. "If we didn't sing the cleanup song, I don't think anything would have gotten cleaned up," says Laura Cirelli, who worked as an assistant at a day care center in the late 2000s.

But there may be other ways — surprising ways — in which music plays a role in raising a human.

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This week, we look at the language we use around race and religion, and what it says about the culture we live in.

Are you racist?

It's a question that makes most of us uncomfortable and defensive.

Harvard University psychologist Mahzarin Banaji says while most people don't feel they're racist, they likely carry unfavorable opinions about people of color — even if they are people of color themselves.

Banaji is one of the creators of the Implicit Association Test, a widely-used tool for measuring a person's implicit biases. She says it's important to acknowledge that the individual mind sits in society.

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What are the lives of the planet's wealthiest people really like?

Several years ago, sociologist Brooke Harrington decided to find out.

She knew she'd have a hard time gaining access to the world of the über wealthy, so she did something unusual: She took courses to become a wealth manager.

In the course of this training, Harrington met other wealth managers, who agreed to be interviewed for her research.

She discovered that, in order to manage money for the super-rich, these professionals learn a lot about the private lives of their clients.

No one will deny that marriage is hard. In fact, there's evidence it's getting even harder.

Eli Finkel, a social psychologist at Northwestern University, argues that's because our expectations of marriage have increased dramatically in recent decades.

"[A] marriage that would have been acceptable to us in the 1950s is a disappointment to us today because of those high expectations," he says.

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The Power Hour

Jan 23, 2018

If you've ever visited the palm-lined neighborhoods of Beverly Hills, you've probably noticed that the rich and famous aren't the only ones drawn there.

Stargazers also flock to this exclusive enclave, seeking a chance to peer into — and fantasize about — the lives of movie stars and film directors.

Call it adulation, adoration, idolization: we humans are fascinated by glamour and power.

But this turns out to be only one side of our psychology.

Fighting miscommunication might seem an ironic choice for an actor whose comedy career was built on all the funny consequences of people misunderstanding each other.

But Alan Alda has made it his mission to help scientists — and the rest of us — communicate better.

It all started when he was hosting the PBS interview program Scientific American Frontiers. He pushed himself, and the scientists he interviewed, to have conversations — to really listen to each other, to connect with each other, and to try to understand one another's perspective.

Our airwaves are filled with debates about immigrants and refugees. Who should be in the United States, who shouldn't, and who should decide?

These modern debates often draw upon our ideas about past waves of immigration. We sometimes assume that earlier generations of newcomers quickly learned English and integrated into American society. But historian Maria Cristina Garcia says these ideas are often false.

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In 2006, Derek Amato suffered a major concussion from diving into a shallow swimming pool. When he woke up in the hospital, he was different. He discovered he was really good a playing piano.

It may sound like the plot of a movie: police find a young man dead with stab wounds. Tests quickly show he'd had Ebola.

Officials realize the suspects in the case, men in a local gang, may have picked up and spread Ebola across the slum. These men are reluctant to quarantine themselves and some – including a man nicknamed "Time Bomb" – cannot even be found.

This scenario actually unfolded in the West African country of Liberia in 2015. And what followed was a truly unconventional effort by epidemiologists to stop a new Ebola outbreak.

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All social classes have unspoken rules.

From A-list celebrities to teachers, doctors, lawyers, and journalists — there are social norms that govern our decisions, whether we realize it or not.

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Authenticity is a trait we all prize. We all want the real thing - whether that thing is a designer purse, or a loving relationship.

But the two stories you'll hear today raise profound questions about authenticity and nature of human belief: If you believe something is real, if you can fall in love with someone or stand in awe of a painting, is it possible that it doesn't actually matter whether the object of your affection is fake?

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In the aftermath of the Las Vegas shooting, inevitably everyone turns to the question of why - why would someone do something so horrific? President Trump was asked this very question right before he boarded Marine One. And here's what he said.

Many companies are investing money in social media to advertise new products. But they could be paying a hidden price for those ads.

Read more:

Wang, Shuting and Greenwood, Brad N. and Pavlou, Paul A., Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers (July 10, 2017). Fox School of Business Research Paper No. 17-022.

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